interview | We are ny tech

I was interviewed by We Are NY Tech in 2012. Here are some of the highlights:

Coming from a public policy and law background, how was the transition into social media and marketing? Did you have any experience in social media or marketing before starting at Conductor or did you learn as you worked?

There really wasn't a transition - both policy/law and aspect of internet marketing/media were always of interest to me. I was actually a nanny/tutor (and a community organizer, a bartender, and a dog walker) before joining Conductor as a research intern. Luckily, my manager was an incredible mentor for me during my internship and I got the chance to experience nearly every aspect of how our marketing team runs. That drove me to learn as much as I could both on the job, and on my time off. I'm still learning - there's tons of great, free content out there about internet marketing, and I burn through a more academic book about once/month.


After experiencing the difficulties of changing the current political system through public policy and law, do you have any ideas of how tech can aid those efforts?

Working with our research about search engine trends and behavior at Conductor has made me a bit obsessed about how people find and absorb information, especially news. I also think a lot about big data - while it's a massively abused buzzword right now (and can mean 100s of things depending on context) I think we're entering an age where we're just starting to utilize this data we've been collecting. Using technology can unlock some insight and scale up data-driven decision making (see: CompStat in the NYPD), but will it change the way our current political system functions? There's a lot of moving parts here. But these (finding information online, and utilizing big data) are two soft-focus areas of interest I think about developing a better relationship betweentech+ politics.

You can read the full interview here