#Squadgoals: Activate and Empower Your Advocates

Selected to present a breakout session with our Director of Marketing Operations at Marketo Summit 2016 in Las Vegas.

#Squadgoals: Activate and Empower Your Advocates

Do you know who your brand advocates are? Are you doing anything to engage them? Join the Schoology Community team along with our Director of Marketing Operations to learn how our team developed an Ambassador program to identify, organize, engage, and empower our advocates.

We’ll review the program structure, the impact it has on the entire company, some of the challenges we faced along the way, and overall program goals. Finally, learn how we plan to scale and automate the program utilizing various Marketo features.

We'll cover the Marketo Engagement Engine for Ambassador communications, Marketo Web Hooks to manage and track Ambassador applications and referrals, as well as scoring models to track Ambassador participation.

Regardless of what community you are working with, this session will offer actionable tips and strategies for marketers looking to encourage engagement and empower advocates.