Research Contributor | conductor Search Engine Whitepapers

As a member of a three person Content and Research Team led by Conductor's Director of Research, I helped with all stages of contributing to the research ideation, data collection, analysis, visualization, editing, and promotion for more than ten research studies in my two year tenure. In particular, I led the ideation creation for the Election 2012 research piece, which is one of my all-time favorite pieces of content to this day.

Just how much attention should marketers give universal search?  How pervasive have universal search results become in the search listings? In this research-based white paper, you’ll learn:

  • How frequently universal search results are appearing for high-volume queries
  • The distribution of result types for queries with universal results
  • The key takeaways for how marketers should approach search marketing

82% of potential voters research political candidates online, so online visibility  is more important than ever for political candidates. Conductor Searchlight, our enterprise SEO platform, is uniquely positioned to report search and social trends of Republican primary candidates relative to each other and to incumbent Barack Obama. Check out the infographic at the link for a holistic view of the current political landscape of the 2012 Presidential elections.

A few highlights of the online race for search and social dominance:

  • Obama proves a tough challenge in the online general election season for likely Republican nominee Mitt Romney.
  • Mitt Romney leads the Republican candidates in controlling his online message.
  • Although Rick Santorum recently dropped out of the race, he provoked 51% more Google searches than Romney and received the largest share of online news coverage in March at 35%.

In collaboration with Search Engine Watch, Conductor collected and analyzed responses from hundreds of SEO professionals to determine industry trends, goals, and expectations. Here are some key takeaways from this comprehensive report presented at Conductor’s C3 (Customer Collaboration Conference) by Conductor’s Director of Research Nathan Safran and Search Engine Watch’s Jonathan Allen:

  • The second most common location (16%) for search in the organization is now in its own department
  • 6 out of 10 organizations expect to increase SEO headcount in the coming year
  • 63% of executive teams are more familiar with SEO metrics than 12 months ago
  • 65% of respondents say natural search is influencing revenue strategy more than 12 months ago