Product launch | Cota ocm
Working closely with our VP Marketing, Product and Sales teams, and our users, I created a variety of materials to support the launch of a new product for Cota Healthcare. I developed the following assets:
- Full product messaging of benefits, features, and functionality
- Product brochure and sales messaging
- Script and full production of a product explainer/demo video
- Blog post announcing launch
- Client spotlight/case study
- Whitepaper: "3 Key Attributes of Every Successful Value-Focused Oncology Practice"