Product launch | Cota ocm

Working closely with our VP Marketing, Product and Sales teams, and our users, I created a variety of materials to support the launch of a new product for Cota Healthcare. I developed the following assets:

  • Full product messaging of benefits, features, and functionality
  • Product brochure and sales messaging
  • Script and full production of a product explainer/demo video
  • Blog post announcing launch
  • Client spotlight/case study
  • Whitepaper: "3 Key Attributes of Every Successful Value-Focused Oncology Practice"